Welcome to Keep Baton Rouge Beautiful (KBRB), the principle anti-litter organization of the Greater Baton Rouge Area. The Mission of Keep Baton Rouge Beautiful, Inc. is to “Keep Baton Rouge beautiful through education and community involvement.”
Keep Baton Rouge Beautiful, Inc. was founded in 1982 as a charter affiliate of the non-profit national public service organization, Keep America Beautiful, Inc. (KAB). Originally named Keep America Beautiful in Baton Rouge, we changed our name to Keep Baton Rouge Beautiful, Inc. (KBRB) in 2000 to reflect the policies of KAB. KBRB was formed by a host of community leaders in reaction to the need to take an activist role in changing the appearance of the community by reducing litter, promoting beautification, and enhancing educational curricula for youth in our schools as a means of making a long-term impact on community attitudes toward litter. Since its formation, the Board of Directors of KBRB has included among its membership, community leaders from all corners of the Greater Baton Rouge Area, in city-parish and state government, K-12 and higher education, commerce, industry, communications, and the non-profit sector.
From its beginning, KBRB has served the Baton Rouge community by promoting public interest in the general improvement of the environment through the coordination and support of programs pertaining to litter control and beautification of our city. This has been accomplished through the establishment and expansion of a number of well-received programs. New programs are continuously being developed, and established programs are continuously modified for better impact. These programs presently include:
• The Great American Clean Up
• Beach Sweep
• The Annual Litter Index
• Cigarette Butt Anti-Litter Campaign
• Community Outreach Programs and Community Gardens
We invite you to explore this web site for details on these programs (see links in the left panel), and to join us in these important efforts at improving our community and educating the community -- especially our youth -- to change attitudes toward litter. Click here for our membership brochure (PDF format).